Advertisement First appearance: Old Toy Soldier
Newsletter October 1983|
Done just prior to our first visit to the OTSN show, at which the first 5 Wm Hocker sets were displayed. It is not one of our more exceptional pieces of graphic design.
OTSN August 1985|
Typical early new lines ad from the 1980's.
History of the Victorian Army OTSN June 1990|
By this time it had become our immodest goal to document history of the Victorian Army in Toy Soldiers. As this ad makes obvious it would be a Herculean task - the Victorian Army was fighting in some corner of the world every year of Victoria's 64 year reign, often several corners at once. Settling on only the more major campaigns, we have still not been up to the task. Perhaps in the future we can return to the Opium Wars, the Sikh Wars, and, together with our history of the American Army, the Boxer Rebellion.
That Are Still Toys Toy Soldier Review Spring 1991|
The major theme of the Wm Hocker line.
Expeditionary Force Toy Soldier Parade Summer 1992|
This ad was created to be run once in the short-lived British Toy Soldier Parade just prior to the first visit to Norman Joplin's British Toy Soldier Show. The photo was used more effectively in another ad at the end of the decade.
OTSN October 1994|
A typical new items ad for the 1990's
Toy Soldiers' Soldiers Mini-Soldier
Gazette Fall 1999|
The collapse of communism after 1989 had interesting consequences for the toy soldier world. The newly commercial Russians fed a now affordable taste for "connoisseur" figures, led by the St. Petersburg line, and the liberated Chinese industries began mass producing figures in semi-connoisseur style, with Britains, King&Country, Frontline and the newcomer Conté flooding the market in goods. This ad was aimed at that influx (hopefully with enough tongue in cheek from our humble position not to damage my friendships in the industry.)
Century OTSN Winter 1999|
A recognition of the new millennium and our continued drift toward American rather than British subjects.
For a big
world of stress...a small world of relief. OTSN Winter 2001|
Although originally conceived in response to the economic downturn of the new millennium, it ended up coming out just after the the events of 9/11. It is the first color ad and the first using a digitally generated image.
Afghanistan! A little historical
perspective. OTSN Spring 2002|
The war in Afghanistan following 9/11,while satisfying in the feeling that something was being done in response, also brought reminders to students of history that major world powers have had little lasting success in their encounters with the militant hill tribes of the Hindu Kush.
|OTSN and MSG Fall 2002.|
|Some people never grow up...Thank goodness. OTSN and MSG Fall 2003. Our 20th year as makers and purveyors of toy soldiers.|